Building the Next-Gen AI-Powered CX in Saudi Arabia
Three editions. One growing CX community.
XE-Live KSA returns on 10 February 2026 for its third edition, bringing together CX leaders, practitioners, and innovators to explore how experience is being redefined through insight, technology, and action.
February 10th, 2026
9:30 AM - 3 PM (Arabian Standard Time)
Crowne Plaza, RDC, Riyadh, KSA
XE-Live KSA began as a focused gathering for CX leaders who wanted more than surface-level conversations. What started as a single event has grown into a trusted platform for the CX community in Saudi Arabia.
Each edition has built on the last, driven by strong participation, meaningful discussions, and tangible takeaways that leaders can apply within their organisations.
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At XE-Live, you can expect:
The third edition of XE-Live KSA on 10 February 2026 focuses on how organisations can move from listening to acting at scale. As Saudi Arabia accelerates its digital and service transformation, XE-Live 2026 will explore how CX leaders can stay ahead, stay relevant, and stay human.
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Fuel up and network with fellow attendees
Welcome address and a glimpse into the future of Customer Experience and how it is evolving in Saudi Arabia by Mansour Al - Ajmi
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Gain valuable insights from Codin Caragea on The Hidden Battle of CX—and how leaders can win hearts, secure budgets, and execute CX strategies that actually deliver impact.
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Gain strategic insights from Dr. Emmanuel Manyonganise on the future of AI Powered CX Evolution and how AI-driven, hyper-personalized experiences are redefining modern customer journeys.
Gain valuable insights from Yash Sultania on how enterprises can transform AI-driven insights into faster, smarter customer experience decisions.
Deep dive with industry leaders on how AI Is changing the role of CX and how can brands evolve to provide seemless experiences.
Mingle with like-minded CX individuals.
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Join industry experts as they discuss what the future of KSA holds for Experience Management
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A final word of gratitude and vision for the future by Harshit Sabharwal as he deep dives into Reimagining CX for a Digital-First Saudi Arabia
Celebrate CX achievements and accomplishments by companies in KSA
Enjoy lunch while forging new connections and sharing insights
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