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Building the Next-Gen AI-Powered CX in Saudi Arabia

Three editions. One growing CX community.

XE-Live KSA returns on 10 February 2026 for its third edition, bringing together CX leaders, practitioners, and innovators to explore how experience is being redefined through insight, technology, and action.

February 10th, 2026
9:30 AM - 3 PM (Arabian Standard Time)
Crowne Plaza, RDC, Riyadh, KSA

Survey2Connect Pvt Ltd

Where Saudi Arabia’s CX leaders shape what’s next 

From an idea to a CX movement

XE-Live KSA began as a focused gathering for CX leaders who wanted more than surface-level conversations. What started as a single event has grown into a trusted platform for the CX community in Saudi Arabia.

Each edition has built on the last, driven by strong participation, meaningful discussions, and tangible takeaways that leaders can apply within their organisations.  

Less theory. More real CX.

At XE-Live, you can expect:

  • Practical CX insights from leaders operating in Saudi and regional contexts
  • Live discussions on AI, analytics, and experience intelligence
  • Unfiltered conversations around challenges, failures, and lessons learned
  • Meaningful networking with peers shaping CX across industries

The next chapter of CX in Saudi Arabia

The third edition of XE-Live KSA on 10 February 2026 focuses on how organisations can move from listening to acting at scale. As Saudi Arabia accelerates its digital and service transformation, XE-Live 2026 will explore how CX leaders can stay ahead, stay relevant, and stay human.

Event Schedule
Building the Next-Gen AI-Powered CX in Saudi Arabia


9:30AM
Registration and Morning Meet-Up with Coffee

Fuel up and network with fellow attendees

10:00 AM
Welcome Address and Keynote: The Saudi CX Leap: How AI Is Redefining Customer Expectations Across the Kingdom

Welcome address and a glimpse into the future of Customer Experience and how it is evolving in Saudi Arabia by [TBD],

10:25 AM
Keynote: Beyond Automation: Designing Human-Centric AI Experiences for the Saudi Market

Deep dive with [TBD] how automation is going to play a major part in creating future ready experiences.

10:50 AM
Keynote: The Cost of Intelligence: What Enterprises Give Up for AI-Driven CX

Gain valuable insights from {TBD} on The Cost of Intelligence and brands must do to adopt AI-powered CX

11:15 AM
XEBO.ai in Action: Live Demo

Marking a milestone collaboration to power the future of CX solutions in KSA.

11:35 AM
PANEL DISCUSSION

Panel Discussion: From Feedback to Foresight: How AI Is Changing the Role of CX

Deep dive with [TBD] how AI Is changing the role of CX and how can brands evolve to provide seemless experiences.

12:20 PM
Keynote: From Digital to Intelligent: The Future of Customer Experience in Saudi Arabia

Join {TBD} as we discuss how the CX landscape is changing in KSA

12:45 PM
Networking and Coffee Break

Mingle with like-minded CX individuals.

01:05 PM
Melodies & Moments: Live session of joy and music

Enjoy a lighthearted break with some laughs

01:25 PM

Panel Discussion: What “Next-Gen CX” Means When Everyone Has AI

Join industry experts as they discuss what the future of KSA holds for Experience Management

02:05 PM
Closing Remarks & Keynote by Yash Sultania, CEO @ XEBO.ai

A final word of gratitude and vision for the future by Yash Sultania as he deep dives into Reimagining CX for a Digital-First Saudi Arabia

02:30 PM
AWARDS

Celebrate CX achievements and accomplishments by companies in KSA

02:45 PM
Lunch & Networking

Enjoy lunch while forging new connections and sharing insights

Industry Pioneers joining us

Anand Nigam
Co-Founder & Promoter,
XEBO.ai
Mansour Al - Ajmi
Founder & CEO,
X-Shift
Yash Sultania
Co-Founder & CEO,
XEBO.ai

Relive the magic of XE-Live

Document

Speakers from Previous XE-Live Riyadh

Yash Sultania
Co-Founder & CEO,
XEBO.ai
Shobhit Mathur
Chief Operating Officer,
Fursan Travels
Abdullah Al sofyani
Marketing Research Director,
THIQAH
Abdulaziz Alshamsan
Founder,
CXKSA
Omar Abdulmuttalib
CX Manager,
Almajdouie motors
Salvatore Traina
Group CTO,
Virgin Mobile
Charles Bennett
President, Co-Founder,
CXSA
Mansour Al-Ajmi
Founder & CEO,
X-Shift
Liz berks
Co-Founder & CEO,
4Sight CX
Tariq Alhindi
Chief Digital Officer,
Saudi Electricity Company
Faran Niaz
Director Customer Experience,
Hala
Abdullah AlGhamedi
Chairman,
Saudi CX Association
Razan M. AlMazroo
Beneficiary Experience Director,
DGA
Hatim Bawazir
Head of visitor experience,
Ministry of Culture