Customer Experience has started to redefine business growth. With internet penetration reaching its peak and digital transformation taking centre stage, customers’ needs have also evolved. Brands that understand their customers’ expectations are bound to lead the industry.

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However, in order to do so, brands need to understand what’s driving their customers to them and how they can further enhance their customer journey for an impeccable and memorable experience.

Customer experience is the key to business success in the digital age. Customers have more choices and higher expectations than ever before, and they want brands that can meet their needs and delight them at every touchpoint.

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To achieve this, brands need to know how they are performing in the eyes of their customers and how they compare to their competitors. One way to measure this is by using the Net Promoter Score (NPS), which gauges customer loyalty and satisfaction.